The BBC has worked with one of the United Kingdom’s leading music producers and DJs to create what they hope will become a memorable theme tune for their World Cup 2018 coverage.
Sigala, who has produced massive hits with Paloma Faith, Craig David and Ella Eyre among many others, reworked Ochi Cheryne – a traditional Russian folk song originally used in the BBC’s World Cup marketing campaign – to accompany the opening titles of all of their World Cup shows this summer.
L-R: Jermaine Jenas, Frank Lampard, Rio Ferdinand, Gary Lineker, Gabby Logan, Alan Shearer and Alex Scott make up just some of the presenting team heading to Russia with the BBC
Sigala, 25 said: ‘It was amazing to be approached by the BBC to compose something for the World Cup and have some involvement in this global sporting event.
‘They came to me with the concept of how it would look, so it was a lot of fun to compose to the visuals as that is not something I normally get to do. I hope everyone enjoys it!’
Steve Rudge, BBC Sport Lead Executive, Football, said: ‘Sigala’s modern take on a Russian classic provides an uplifting, feel-good theme tune to one of the most popular sporting events on the BBC.
‘From our Preview Show through to the final, we aim to deliver the best entertainment to audiences and this includes the music – Sigala’s remix will provide the soundtrack to the summer across the BBC’s extensive coverage of World Cup 2018.’
Producer Sigala (centre) has produced hit songs with Paloma Faith (left) and Ella Eyre (right)
Mark Woodward, creative lead for BBC Football, added: ‘Sigala’s track accompanies the stunning hyper-lapse and flow motion visuals that make up the BBC World Cup titles sequence, directed by BAFTA-winning film-maker Rob Whitworth.’
England’s first two World Cup group games against Tunisia and Panama will both be shown on BBC with their third and final tie against Belgium being aired on ITV.
The knockout games have been split evenly between the two broadcasters while both channels will fight for viewing figures during the final.
Alongside host Gary Lineker will be former international stars Jugen Klinsmann, Didier Drogba, Cesc Fabregas and Pablo Zabaleta, who will add expert opinion alongside regular faces such as Alan Shearer and Jermaine Jenas.
Usually seen on BT Sport, Rio Ferdinand and Frank Lampard add to an all-star punditry panel for the BBC in Russia.
The BBC is providing 24/7 coverage of World Cup 2018 across TV, radio and online from June 14.
Author: Nancy Parker
Nancy Parker is a five time Emmy Award winning journalist and seven time Emmy nominee who has spent almost twenty five years covering news in South Louisiana. She has anchored every prime time newscast at WVUE FOX8 during her twenty year tenure in New Orleans.