Beats by Dre has released an inspirational new advert ahead of the World Cup.
Each individual tale describes how the World Cup stars have made it to the showpiece event in Russia.
Beats by Dre has released an inspirational advert ahead of World Cup featuring Harry Kane
Tennis star Serena Williams also features in advert, playing a cameo role alongside footballers
The opening of advert begins in Russia and focuses on a young boy playing football in a park
He lines up to take free-kick and kicks ball into a group of lads before clip moves to London
The four-minute long advert has been directed by Guy Ritchie and is narrated by Peaky Blinders’ actor Paul Anderson.
The advert begins with a uplifting message, set in Russia and focuses on a young boy playing football in a park.
He lines up to take a free-kick and kicks the ball into a group of lads.
The four accounts on Kane, Ozil, Mendy and Neymar then start.
‘Track one’ is in London focusing on two different Harrys from Walthamstow.
‘Four years ago both Harrys watched the big show from their sofa,’ Anderson says.
‘Difference is, this Harry said…”I could not do that” and this Harry went “I’m having some of that,” with Kane working out in a gym.
‘Track one’ in London focuses on two different Harrys from Walthamstow, the first is pictured
The advert tells the tale of Kane’s rise to the top and captaining England at the World Cup
David de Gea
‘Harry Kane went from couch to captain in just four years.’
The advert moves on to Arsenal’s Ozil in Germany for ‘Track two’ telling the story on how he has become ‘the greatest passing midfielder of his generation.
‘Now he’s off to do what no other German, Turk or Muslim for that matter has ever done,’ Anderson says.
That refers to Joachim Low’s side retaining the World Cup trophy after winning the tournament in 2014.
Following an ‘interlude’ by Thierry Henry ‘Track three’ is based on left back Mendy.
The story centres on the difficulties the Manchester City full back has had and how he is ‘on a mission to make the defender sexy again’.
Following Kane, the advert tells story of Germany’s Mesut Ozil and trying to retain World Cup
The clip switches to his compatriot Patrice Evra cooking who says: ‘I made it sexy 10 years ago’.
The final story ‘Track four’ is in Paris on forward Neymar and how he motivated himself to get to the top.
Following an ‘interlude’ by Thierry Henry ‘Track three’ is based on Man City left back Mendy
Following Mendy’s story the clip then switches to his compatriot Patrice Evra cooking
After Mendy ‘track four’ is based in Paris and focuses on Brazilian and PSG forward Neymar
Following Neymar’s story, there are clips of Neymar, Kane, Mendy, Ozil as well as Belgium’s Eden Hazard, Spain’s David de Gea, Russia’s Fyodor Smolov and Mexico’s Raul Jimenez saying they all inspire each other and they all inspire the young boy from the start of the advert.
The advert concludes with Andre ‘the future of Russia football’ at the park scoring a free-kick over a wall made up of the same group of leads he kicked the ball into at the beginning.
As well as Henry and Evra, Serena Williams from the Beats family also makes an appearance in the advert.
Belgium’s Eden Hazard also appears in the advert released ahead of the tournament in Russia
Spain’s goalkeeper David de Gea also features in the star-studded Beats by Dre advert
The players are wearing the latest Beats by Dre Decade Collection headphones.
Author: Nancy Parker
Nancy Parker is a five time Emmy Award winning journalist and seven time Emmy nominee who has spent almost twenty five years covering news in South Louisiana. She has anchored every prime time newscast at WVUE FOX8 during her twenty year tenure in New Orleans.